Thank God, right?
Finally! Someone is going to make social content marketing easy!
Well I hate to break it to you but there is no magic formula. There’s a bit of an “art” to it. BUT, the perfect post can be easy once you get the “feel” of your audience.
Appeal to Different Audiences
Each social media platform – Facebook, Instagram, Twitter, Pinterest, Vine, Periscope, etc. – has it’s own “language” and “culture.” For example, Twitter is short and usually ironic. Tweets can be sweet, nice, but a lot are jokes. Twitter is also very current and quick with what’s going on around the world. A famous tweet happened when Oreo took advantage of the Super Bowl black-out by tweeting “You can still dunk in the dark,” coupled with a photo of an oreo cookie on a table in dim lighting. Brilliant! They were immediate with what was happening and funny with how they did it.
Tumblr tends to be the “indie” group and Pinterest is where everyone designs their dream life.
The message you have can be spread on all platforms, but your message needs to be in the language and culture of that platform. If possible, include different photos, videos, and captions for each platform. There’s no sense speaking French in Russia! Capiche?
Girl Friday Group Can Help
Still not convinced you can write the perfect post? No worries! The team at Girl Friday Group can speak “social media.” Give your business the advantage it deserves. Call us today to learn more.